In 1997, as the nursing home’s 25th anniversary* approached, so did the desire for upgrading the building, for reflecting on accomplishments and considering how the organization would continue to evolve to meet the future. During these discussions, the board of trustees agreed it was time to develop a logo that reflected the organization’s character to help people across the region recognize and remember Quaker Heights. It is never easy to create something lasting, or to be the first to do it or guide the process. The board called on Christine Hadley Snyder to lead this effort. (See more on Christine below.)
Creativity is an incremental process–the instant Big Idea does not exist.
—Andy Green, Lecturer and Consultant on Creative Ideas.
What do you see in the logo?
Quilt squares with designs that look like a basket? Perhaps an autumn-colored leaf? Or a hand?
What might these designs symbolize when combined with the name Quaker Heights Care Community?
A basket is used to gather together, hold and protect things–just as Quaker Heights is a community that brings together many individuals and supports their health and wellbeing. An autumn leaf shows its burst of color before leaving the branch, much like the wisdom of elders in the final phase of life. A hand can help, touch and clasp in friendship. It may also signify acting on beliefs. At Quaker Heights, our caring is acted upon in many ways daily. Four quilt squares combine to form a larger, unified and pleasing pattern just as the Friends four core beliefs of acting with integrity, equality, simplicity and harmony bring balance and vitality to life, allowing the Spirit to work through us.
These thoughts and images emerged through collaboration and discernment to form the symbol we see today. Christine Hadley Snyder, a long-time Quaker Heights trustee and Friend (Quaker), led this creative process.
“Our administrator, Andy Janovsky, was very good at getting people to think about new or different ideas. He asked his friend Kim Summers, who worked in graphic arts, to join us and together the three of us brainstormed,” said Christine.
“When OVYM was the Indiana Yearly Meeting and had a sesquicentennial celebration in 1970, they produced a booklet with a cover that looked like the blue and gray woven coverlets of the 1800s. I showed that to Andy and Kim and that helped to inspire more ideas that led us to more books and to combining different designs and colors. We talked about how various images might be symbolic of the character and service of Quaker Heights and developed a synergy discerning together. We would tweak something here and there and get closer to the image that ultimately was the one that truly resonated with us all.”
It is within Friends’ culture to discern–to be open and reflective; to make way for the Spirit to lead toward greater clarity, communication and agreement about decisions instead of advancing only one’s own desires. It is a way of listening to our “inner teacher” in search of greater “truth.”
“When we settled on the final image, we found that different people perceived the basket design, an autumn leaf or a hand in the pattern. Or just saw the quilt which some call a ‘comfort,’ conveying warmth, caring and protection,” commented Christine.
When the creative process is well led and nurtured with the same values it seeks to portray—integrity, equality, simplicity and harmony—it is not so surprising that the result is something that lasts. Christine Hadley Snyder, Andy Janovsky and Kim Summers took the time to see where their discernment and collaboration would take them. They gave their best to each other and to the process for the benefit of Quaker Heights and we are grateful.
*The Quaker Heights Nursing Home–developed from The Friends Boarding Home, that had served local elders—was built in 1972 through a bequest from the estate of Martha Welch received in the mid-1960s.